Digital Marketing Specialist

We are currently hiring a Digital Marketing Specialist to help drive the marketing department with its day-to-day operations and administrative support. You will report directly to the Senior Marketing Manager. We are looking for an individual with excellent communication and interpersonal skills and is a good team player, with at least 2 years of relevant experience.

As a key member of the team, you play a part in growing the brand to further its status as a household name in Hong Kong. If you are passionate about delivering quality aged care through product and service innovation, and are eager to transform the perception of this sector to promote positive active. As a Marketing Assistant at Culture Homes, you will be responsible for the following:

Job Description:

  • Work together with the marketing team to develop an integrated marketing plan and support overall marketing strategy while considering and incorporating digital marketing initiatives
  • Assist to develop and implement digital marketing programs including website optimization, microsite development, SEO, SEM, social media strategy, content strategy, display and video advertising and email marketing
  • Assist to monitor and track channels』 effectiveness and provide insightful analysis to improve website performance and suggest improvements on overall digital marketing planning
  • Assist to maintain and optimize company websites and promotional channels, including implementing SEO/ SEO to improve search ranking and website traffic.
  • Work closely with various operation units to manage the daily operations of the e-commerce platform, including logistics, update website content, new product posting and copywriting
  • Assist to develop and manage new online sales channels, and ensure brand consistency and alignment with overall sales strategy
  • Conduct regular assessments on industry peer and out-of-category best practices, and derive insights on how to improve current digital marketing effort
  • Work closely with internal teams and external agencies on assigned marketing projects. Analyze data and create insight on the trends and key competitors
  • Support on team operations and other projects if needed


  • Degree in Digital Marketing, E-Commerce Management or related disciplines
  • 2 years or above digital marketing & social media experience, working experience in health care, personal care, aged care or related industry is an advantage
  • Up-to-date knowledge with the latest trends and best practices in SEO and SEM.
  • Knowledge in Social Media (Facebook, Instagram, YouTube) and analytical tools (Google Analytics, Google ads, Google Tag Manager)
  • Experience in E-Commerce platform operations and website maintenance is preferable
  • Experience in website development ( WIX and WordPress ) is an advantage
  • A great team player with ability to work independently
  • Good communication, interpersonal, organization and analytical skill
  • Passionate about delivering quality aged care
  • Able to work independently, a mature self-starter with strong motivation, good business sense with problem-solving skills
  • Excellent communication skills and fluency in both oral and written English, Chinese and Mandarin
  • Immediately available is preferred

We offer:

    • Five days work;14 to 21 days annual leave;
    • Medical and dental insurance;
    • Annual body check;
    • Birthday leave;
    • Baby full moon celebration leave;
    • Marriage and compassionate leave;
    • Performance bonus;
    • Education allowance;
    • Free shuttle bus service;
    • Free breakfast, snacks and drinks.
Interested candidates please send email to career@culturehomes.com.hk which including your application and resume including expected salary.

(Applicants not invited for interviews within 2 months may assume their applications unsuccessful. Information provided will be treated with strict confidence, used and retained for recruitment purposes only for 2 years.)